Blogs have extraordinary stickiness potential, when the content strategy is clearly defined and laid out. Ideally, your blog should hold a certain amount of importance to your audience, and for that to happen, it needs to have a purpose in their lives. We need to answer the question, “At what point in your audience member’s life does your blog come into play?” Until that question can be answered, the blog cannot possibly reach its full potential.
Everything is considered in content strategy with regards to blogging:
Extension (social media)